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Peter
- Pris 486 kr.
- Svartid 1h
486 kr./t.
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- Startup
- Branding
- Design thinking
- Entreprenør
- Produktdesign
Creative Strategist with over 15 years of experience demystifies the process of Branding in the age of generative A.I. (Artificial Intelligence).
- Startup
- Branding
- Design thinking
- Entreprenør
- Produktdesign
Undervisningens placering
-
Hos Peter : København
- webcam
-
hos dig eller ved et offentligt sted : kan rejse op til 20 km fra København
-
Om Peter
I'm a technologically adept creative professional, my first job ever was UI Designer in 2006 at the ripe age of 15. Since then, I've been hired as Creative Director of FinTech companies, art directed award wining advertising campaigns at creative agencies, and worked with brand giants and Hollywood actors.
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Om undervisningen
- Alle niveauer
- Engelsk
- Dansk
Alle sprog, der kan tales under lektionen :
Engelsk
Dansk
Are you interested in future-proof methods for developing brands? Are you an entrepreneur or creative person who works with brands? Are you confused yet intrigued by the presence of Generative A.I. and what it means for branding?
I'm here to tell you, brands are not constructed, but discovered.
Instead of relying on formulaic branding models they taught us in school which can only help in developing cliche brands, I invite you to apply a different method: We will discover the brands that are the innate "personality" of every project. Borrowing from the interdisciplinary field of Cognitive Science, we can use these 6 disciplines as frameworks to translate projects into authentic brands:
- Psychology:
--- A brand's psychology begins with the psychology of the founder.
- Linguistics:
--- The language of a brand decides how and by whom it is talked about.
- Philosophy:
--- Put simply, one's philosophy is dependent on the target(s) and quality of one's attention.
- Anthropology:
--- It is important to empathize with the cultural context into which a brand is embeded.
- Neuroscience:
--- The basic understanding of simple mechanisms of the material brain helps us navigate the immaterial mind.
- Technology:
--- A feature as inseparable from humans as the hive from the bees, the survival of a brand hinges on the proper usage of appropriate technologies.
I'm not here to lecture you about Neuroscience, Psychology, etc, in fact, founders brands can decide to omit one or more aspects of their brands and leave their exploration up to the audience, which in turn makes the audience feel more engaged and part of the evolution of the project.
I want to offer you a no-nonsense method of branding. This means that the brands You will actualize will be timeless and complete unlike the majority of today's formulaic brands which are built on top of trends.
I've worked as a Creative Director and Consultant for over a decade, and I am here to show you how to build a holistic brand that resonates with humans while leveraging Artificial Intelligence.
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Priser
Pris
- 486 kr.
Pakkeløsninger
- 5 lektioner: 2430 kr.
- 10 lektioner: 4860 kr.
webcam
- 486 kr./t.
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